Over the past couple of months, many of you have seen a new badge on our site and product pages that looks something like this:   This is part of the new buySAFE program.  The purpose of the program is to protect our customers in three ways:

• $10,000 Identity Theft Protection. Comprehensive ID theft coverage for 30 days. Your identity is protected and you have access to complimentary professional ID theft remediation services for the next 30 days. Coverage applies for all online and offline identity theft, wherever it occurs, up to $10,000.
• $1,000 Purchase Guarantee. Get what you paid for, or your money back. All the terms of sale for your purchase are guaranteed, including product authenticity, up to $1,000.
• Lowest Price Guarantee. If the same store's published price drops, we'll pay you the difference, up to $100.

As with everything, there are restrictions with the program (which you can read about here), but ultimately the goal of this is to create a safer, more secure, more worry free shopping experience. Check it out and let us know what you think!